Ten reasons ad phone hasn t reached its potential - the # 10 read my lips
| Added: 16-03-2009 Author: Mark Jaffe Category: Mobile Cell Phone SMS |
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In the phone space, we also failed to read the meanings of the millions of phone users in the lips and mobile text hazards in our environment.
Yes, we are all out of breath reading all the latest performance data:
According to Wireless July 22, 2009 Pew Internet study, 81 percent of mobile users admitted to the United States to use their phone, at a time, for something other than making voice calls 19 percent of Americans surf the Net on their mobile devices daily - is increased from 11 percent in 2007 (which is 73% more than two years!). Mobile phone users more than two times more likely to send the text as an average day doing something else (except for talking)
And, as a result, we continue to redouble our efforts to create iPhone applications and web banners in the response. And of course, we continue to send the contest, promotions and announcements about our SMS ad network.
Trend data helps to predict tomorrow. However, if we want to be a successful mobile advertising today, why we do not consider t 270 million pairs of lips in the U.S. are communicating via mobile phones - many with sound and 44% (Pew) using SMS text.
Leo majority of phone use to communicate with one another. Interactive communication of the most dominant, most consistent, most active and use the phone today.
However, we can not use them for interactive communication to inform you of goods, services, and opportunities. No, instead, we make choosing one way direction of communication through cell phones - one way, from us to them, with the opportunity to answer our set, if they choose. Mobile ad networks to represent, by far, the largest sub-sector advertising in the phone according to a report in May 2009 in Magna Group MediaBrands.
Doubt, a mobile advertising network has been successful, and will continue to be successful, for the right clients and rights campaigns. I have recommended SMS-based advertising campaigns for some of my clients and they work very well.
But, no one in our neighborhood to read the data call is about how people actually use their phones? If the industry, why do we not also tapped into the basic phone today - interactive communication - for the purpose of advertising?
The question we must begin to ask how we can create ads that people want to accept as part of their everyday, interactive communication. When they were talking to when they are texting friends, family and other contacts, how can we use and the private sector in the context of interactive communication process to help inform people of products, services and opportunities for appeal, especially when some time in minutes?
Will require new technologies? Maybe.
This will require new business models? Maybe.
So?
For mobile advertising to reach its potential, we need to be under the understanding of what we want to tell people more aware of what they say their lips and their fingers are a sign. Are certain time interactive, one-one communications that our message can resonate with hard having a big impact for those who want to achieve.
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